Starting a business can be fun, but what if you are in a ‘boring’ industry? No matter whether you run an accounting firm or plumbing business or manufacturing company, there’s a big challenge when it comes to making your brand stand out.
But here’s the truth: no business has to be boring. If you use the right strategies, you can transform any business into an engaging and profitable one. Read on for a guide to breathing new life into a so called ‘boring’ business and actionable tips for your brand to become captivating, customer centric, and a success.
Tell Your Story
People love stories. Even if your business might seem a little mundane, no matter how old it is, there is always a great business story to tell. Instead of talking about the product or service you offer, share the journey that it took to get you to that point.
Tell the story of your company’s founding, about the challenges you’ve overcome, or about the people who make it all happen behind the scenes. Feature customer success stories or how your product made a difference in a person’s life.
Say if you run an accounting firm, and you had a small business, talk about how you helped save them money or navigate through tax season without stress. Making your business relatable, memorable, and engaging, involves adding a human element. Read more here: https://www.inc.com/jon-westenberg/theres-nothing-i-like-more-than-a-boring-business.html.
Make Educational and Entertaining Content
How do you educate your audience if you’re in an industry that is not very glamorous? Create valuable content that will position you as an expert in your field where you address your customers’ most common questions and pain points.
If you are a plumbing business, think of creating a blog or a video series with write ups or videos on maintaining plumbers, signs of plumbing issues early or knowing of the water saving fixture processes. This also gives the impression of your expertise and, at the same time, makes your business useful and memorable. So, if you can make the content humorous and engaging, people will remember you even more.
Pay Attention to Visual Branding
Branding isn’t just important for businesses that sell fancy things. For example, boring businesses can feel more appealing with the help of visual branding. You might want to spend money on a professional brand, a nice color scheme, and a website that looks clean and up to date. An attractive brand can make your business look professional and appealing, even if it’s just making things or entering data.
To make your website more interesting, you could add bright pictures, graphs that stand out, or a fun mascot. With a website that is both professional and friendly, as well as some fun graphics, an accountant can stand out from the rest. This makes it easier for clients to connect with your brand.
Use Social Media Creatively
It might not seem important for a “boring” business to use social media, but if done right, it can be a goldmine. You don’t need to be on all of them; pick the ones that work best for your community. LinkedIn is great for businesses that deal with other businesses, while Facebook and Instagram can help you reach more people.
Show off your skills, share behind-the-scenes video, or highlight customer reviews on social media. Any subject can be interesting with fun tests, tips, and interactive stories. A plumbing company, for example, could use Instagram Reels to share short video tips, and a tax firm could use the platform to share images about money management.
Offer Free Resources and Tools
A great way to grow your business is to give away free resources or tools. Potential clients may be interested in free checklists, templates, guides, or even simple talks. You can get interested users’ contact information by offering these tools. Then, you can keep in touch with them through follow-up emails.
A manufacturing company might give away a free equipment maintenance list, or a data entry company might give away a guide on how to organize digital files. These tools give people value right away, showing that you are an expert and making them more likely to trust your brand.
Leverage Clickfunnels to Convert Leads
Getting leads is only half the battle; you also need a plan to turn those leads into paid customers. One of the best things about Clickfunnels is that it lets you make effective sales funnels that take potential customers from finding your business to becoming regular customers. A well-designed sales funnel can help you reach the right people and keep in touch with leads with the right message, even if you’re in a less exciting field.
You can make a funnel with Clickfunnels that teaches your audience, solves their problems, and leads them to an offer they can’t refuse. For example, if you run a pest control business, you could set up a sales funnel that gives away a free guide on how to keep pests away on your own and then offers a discount on your pest control services.
Collaborate with Other Brands
Collaborations are a great way to expand your reach and gain credibility. Partner with other businesses, influencers, or organizations that share a similar target audience. For example, a pest control company could collaborate with a landscaping business to create joint content on yard maintenance.
Collaborations can range from joint marketing campaigns to simple social media shoutouts or even co-hosting webinars. These partnerships allow you to tap into a new audience and build relationships that can boost your business’s credibility and visibility.
Encourage and Showcase Customer Reviews
Customer testimonials and reviews can do wonders for businesses, especially in industries where trust and reliability are essential. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or social media. Displaying these reviews prominently on your website and social profiles builds credibility and shows potential clients that real people have had positive experiences with your business.
If possible, ask clients for video testimonials or detailed stories about how your product or service has helped them. These reviews serve as social proof, helping potential customers feel more confident in choosing you over the competition.
